Stop! Before you click the send button, here are the top 5 things to check in order to secure your message campaign gets the best results:
- Review the content
When crafting your message content, it is essential to ensure that the copy is free of banned words or misspellings. Banned words may include offensive language or words that could trigger spam filters. Misspellings, on the other hand, can make the message difficult to read and can reflect poorly on the sender. Therefore, it is crucial to review the copy for accuracy, clarity, and professionalism.
- Contact Lists
Providing the most updated contact lists for a texting campaign helps deliverability for a couple reasons. Firstly, it helps to ensure that messages are sent to the intended audience, which can increase the message’s relevance and impact. Secondly, an accurate contact list can also save time and resources by preventing messages from being sent to incorrect or outdated numbers. A regularly updated contact list helps to prevent privacy breaches and ensure that personal information is only used for its intended purpose.
- Introduce the sender and address the recipient
When building a campaign, introducing your sender helps to establish trust between the sender and the recipient, which is critical in marketing. Knowing who the message is coming from can also increase the message’s relevance and impact, as the recipient may be more likely to pay attention to a message from a familiar source. Additionally, identifying the sender can help recipients distinguish between legitimate messages and spam, which can be important for maintaining a positive brand reputation. Overall, introducing the sender is a simple but effective way to establish credibility and build trust with recipients in marketing text messages.
- Opt-out language
Does your message contain language like “Reply Stop to Opt-out” or “Stop=Opt-out”? Opt-out language refers to a statement at the end of a message that allows recipients to opt-out of future communications. This statement should include clear instructions on how to opt-out, such as texting a specific keyword. Including opt-out language gives clear direction to recipients on how to opt-out and will limit mobile carrier blocking.
- Time of send
Determining the best time of day to send a text message can depend on various factors, such as the audience’s demographics and the message’s content. Some have seen better results and interaction when messages have been sent out in the afternoon and early evening because people are more likely to have finished their work or daily activities and may have more time to engage with the message. Strategically thinking through the time of day will overall increase audience engagement.
We have an experienced team ready to help you navigate the messaging industry, help engage your audience, and ensure your message sends have the best possible performance. Reach out to get started today!