Political text messaging is the practice of sending SMS or MMS messages to voters and supporters as part of a political campaign or advocacy initiative. It includes:
One-on-one outreach that feels human and personal.
One-to-many messages delivered to opted-in supporters.
Follow-ups based on actions like event sign-ups/donations.
Messages are usually read within 3 minutes.
You can insert names, voting locations, and custom links.
Lower spend compared to mail or robocalls, with higher engagement.
Campaign Type | Goal | Best Use Case |
---|---|---|
Voter Mobilization | Increase turnout | Election reminders |
Fundraising | Raise donations | End-of-quarter pushes |
Volunteer Recruitment | Get more boots on the ground | Field events & phone banking |
Rapid Response | Respond quickly to news | Policy rollouts, breaking news |
Persuasion | Change minds | Issue-based campaigns |
A great political text is:
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