Introducing Relay™: Smart links for text messaging, powered by Wonder Cave and Rebrandly. Learn More Introducing Relay™: Smart links for text messaging, powered by Wonder Cave and Rebrandly. Learn MoreThe coalition of PACs faced the significant challenge of countering the opposing party’s dominance in mail-in voting in Pennsylvania. Historically, the opposing party led in mail-in ballot requests and returns, necessitating a focused effort from the coalition to increase mail-in ballot sign-ups among their voters. They also needed to educate voters about the safety, security, and convenience of mail-in voting, and effectively engage voters to ensure they planned to vote by mail.
One way the coalition tackled these challenges was through Wonder Cave’s P2P platform, implementing a comprehensive strategy. They allocated over $1.5 million for voter outreach during the primary season, sent four rounds of mail pieces to over 1.5 million targeted voters, and launched digital advertisements generating over 20 million impressions. Additionally, they created a voter education website. By utilizing Wonder Cave’s platform, they sent over 475,000 personalized text messages to potential voters, facilitating real-time interaction and support. The coalition also leveraged Wonder Cave’s two-way conversation feature, enabling volunteers to engage in one-to-one conversations with recipients. This feature effectively addressed voter concerns and provided personalized assistance, resulting in higher engagement and effectiveness.
The initiative achieved significant success, demonstrating the effective use of two-way conversations, which led to more meaningful interactions and directly addressed voter concerns, resulting in over 1,500 unique engagements. There was a substantial increase in mail-in ballot sign-ups, with over 24,000 new permanent list sign-ups among targeted voters, nearly double the opposing party's new sign-ups. The initiative also saw high engagement rates, with 52% of targeted voters who requested a mail-in ballot also joining the permanent list. Voter participation increased significantly, with the targeted party's voters requesting over 236,000 mail-in ballots for the primary—an 18% increase from the previous primary election—and over 160,000 ballots returned, marking a 7% increase. Additionally, the initiative significantly narrowed the opposing party's lead in mail-in ballot requests and returns, indicating a growing acceptance of mail-in voting among the targeted voters.
Fill in the form to see our products in action.
