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As the news around the industry changed daily, it became crucial to have an efficient and effective communication strategy to activate this coalition.
The client was challenged by a rapidly emerging pro-digital and blockchain coalition that aimed to rally support for crucial legislation in the House of Representatives. With just a week before a pivotal committee vote, undecided members needed to hear from their constituents and advocates to inform their stance on the issue.
Wonder Cave played a crucial role in helping their client achieve their goals by implementing a targeted P2P texting strategy tailored to the client’s audience. Wonder Cave’s expert operations team and technology were instrumental in registering the client’s brand and activating campaigns with only a week’s notice. Wonder Cave’s P2P texting technology facilitated a successful texting campaign, with millions of texts sent out to the five districts the day before the committee vote.
This campaign effectively alerted constituents to contact their member of Congress, resulting in over 565 letters sent to five House offices in one day. Ultimately, four out of the five members voted favorably, showcasing the impact of Wonder Cave’s platform on the client’s success.
By tapping into the capabilities of peer-to-peer texting, Wonder Cave and its partners successfully activated the digital asset community to support legislation in the House. This targeted approach proved effective in influencing key decision-makers and mobilizing advocates to take action in support of the digital asset industry.
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