How GOTV text-messaging outreach contributed to a successful Senatorial (US) re-election.
The Senator’s campaign turned to text-messaging because of the personal form of contact, the potential to reach further supporters, the increased engagement rate, and the speed of deployment.
Enhancing engagement and support for a military veteran organization
The military veteran support organization sought to increase donor participation, website activity, and signups to further its mission of providing year-round physical and mental support to deployed service members.
