Texting is an incredibly effective tool for political organizations to engage audiences, but over the past few years the legal framework around it has caused significant confusion. The Telephone Consumer Protection Act (TCPA) has long regulated how political texting operates, but the 2021 Supreme Court decision in Facebook v. Duguid (“Facebook”) significantly altered how lawyers and regulators apply the TCPA. Now, there is confusion around the necessity of human intervention in terms of texting legality. This shift in how the TCPA is applied has fueled misunderstandings about “real” versus “fake” text messaging, leaving many in the political space unsure of the rules.
Let’s break down the confusion, clarify how the TCPA, and thus political texting, is impacted by the “Facebook” case, and help you navigate this new terrain with confidence.
Political Texting and TCPA Compliance: What You Need to Know
In today’s political texting ecosystem, understanding the legal distinctions of political texting under the TCPA is crucial for running successful and compliant campaigns. Post-”Facebook”, some of the previously essential components, such as “clickers” or “human intervention,” are no longer the primary focus for determining compliance. Instead, the key legal question is whether the texting platform you’re using qualifies as an automatic telephone dialing system (ATDS) under the TCPA.
Vendors in the peer-to-peer (P2P) texting space must clearly answer whether their platform meets this ATDS standard. If the answer is anything other than a firm “no,” it’s a red flag, and you should reconsider working with them. Merely using a P2P texting platform with human intervention is no longer a singular shield from TCPA liability. What matters now is the underlying technology and whether it qualifies as an ATDS.
Eric Troutman, a prominent legal expert in TCPA law, explains the nuances in his blog post on TCPA World. His insights dispel the myths surrounding legal and illegal political texting and stress the importance of understanding how P2P texting operates within these new legal boundaries. Troutman’s article is a good reminder that peer-to-peer texting (P2P) should be viewed as a powerful communication solution rather than just a tool for TCPA compliance. In addition to TCPA compliance, platforms & organizations who run political texting should also adhere to the CTIA’s messaging best practices, which the wireless carriers and major messaging providers have adopted into their own terms of service.
Why Political Campaigns Rely on P2P Text Messaging
For political campaigns, peer-to-peer text messaging remains a vital tool for outreach and mobilization. It allows campaigns to engage voters, promote events, and drive action in real-time and within a real, 1:1 conversation. However, with the recent shifts in TCPA enforcement, staying compliant is more important than ever. Wonder Cave’s P2P texting platform – Grassroots – is built to help political agencies & organizations scale their conversational text messaging efforts while adhering to TCPA standards, ensuring that every message you send is fully compliant.
Ensuring Legal Compliance with Political Texting
As the landscape around political texting and the TCPA continues to evolve, it’s essential to stay informed and work with the right partners. At Wonder Cave, we specialize in political texting and ensure that our clients remain fully compliant with the TCPA. We recommend keeping up to date with thought leaders in the space, like Eric Troutman, who provide clarity on these legal standards.
If your organization is ready to streamline political text messaging and ensure compliance, contact our team for a demo of our Grassroots P2P platform. We’re excited to help you connect with your audience at scale while staying within the legal guidelines – https://wondercave.co/contact/
