Text messaging at the speed of politics
When it’s time to get voters to the polls, few channels deliver faster results than text messaging. Whether you’re working on a local ballot initiative or a national race, text is the most direct, data-driven way to reach people in the final stretch. Here’s how to use political text messaging strategically for your Get Out The Vote (GOTV) efforts.
1. Time your messages right
The final days before Election Day are prime time for GOTV outreach, but that doesn’t mean “send everything at once.”
- Early reminders: Send initial voting information 7–10 days out. This gives voters time to plan transportation or verify polling locations.
- Mid-window motivation: Follow up mid-week with key details like polling hours or mail-in deadlines.
- Final push: Morning-of or lunchtime reminders on Election Day see the highest open rates and engagement.
Tip: Always respect time zones and local sending hours, last-minute messages should feel helpful, not intrusive.
2. Segment your audiences
Not all voters need the same message. Segmenting helps keep outreach relevant and compliant.
- Vote method segments: Separate those who vote early, by mail, or in person.
- Geographic segments: Adjust timing based on local polling hours.
- Engagement segments: Re-engage supporters who’ve previously responded to your texts or attended events.
The more targeted your lists, the more efficient your messaging, and the stronger your turnout.
3. Keep your copy short and actionable
GOTV texts should make it effortless for people to act immediately.
- Lead with clarity: “Polls are open, here’s where to vote.”
- Include branded short links that go straight to polling place lookups or ballot information.
- Use friendly, conversational language that feels like a reminder from someone they trust.
Avoid filler, and make every word drive toward one goal: helping recipients cast their vote.
4. Track engagement and adjust fast
Modern texting platforms (like Wonder Cave) provide live metrics on delivery, clicks, and responses. If one segment’s engagement dips, tweak the message copy or timing. GOTV success depends on speed, and having instant data means you can pivot within minutes, not hours.
5. Always stay compliant
Before sending, confirm that all numbers are opted-in and registered through TCR. Political texting has unique regulations, compliance ensures your messages reach inboxes and protect your campaign’s reputation.
The takeaway
When planned right, political text messaging transforms GOTV into a precise, data-backed operation. With the right timing, segmentation, and copy, your messages don’t just remind people to vote, they help make sure every supporter gets to the polls.
