Introducing Relay™: Smart links for text messaging, powered by Wonder Cave and Rebrandly. Learn More Introducing Relay™: Smart links for text messaging, powered by Wonder Cave and Rebrandly. Learn MoreThe goal was to reduce donor churn and improve long-term engagement by designing a more thoughtful onboarding experience for first-time donors—one that eased them into the broader messaging cadence without overwhelming them.
After a supporter donated for the first time, they were immediately placed into the campaign’s broader SMS content stream. With frequent outbound messages, the organization saw a staggering post-donation drop-off.
The client needed a more thoughtful, user-centric way to onboard new donors and guide them into their long-term texting program.
Wonder Cave introduced a smarter, recurring onboarding campaign that gradually introduced supporters to the organization’s text program. Key tactics included:
Welcome Recurring Series:
New donors were enrolled in a 10-day recurring message flow, receiving a message every other day to ease them into the experience.
Exclusive Track with Message Suppression:
While in this onboarding series, users were suppressed from receiving other time-based or evergreen campaign messages to prevent overload.
Personalized, Non-Fundraising Content:
Messages during this period focused on informing and appreciating donors—creating a sense of value and connection rather than immediately asking for more support.
Why It Worked:
User Investment First: The slower ramp-up helped establish trust before more asks were made.
Message Suppression: Prevents overwhelming users with too many concurrent texts.
Segmentation Discipline: Kept campaign logic clean, with one intentional flow per user.
Donor Stewardship Focus: Built long-term value instead of short-term gain.
In high-stakes political fundraising, slowing down can actually deliver faster returns. With Wonder Cave’s recurring campaign tools, organizations can onboard, nurture, and retain donors without burning them out—turning short-term donations into long-term support.
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