Introducing Relay™: Smart links for text messaging, powered by Wonder Cave and Rebrandly. 
We just got back from the 2025 Nonprofit Technology Conference (25NTC), where hundreds of nonprofit leaders gathered to talk strategy, innovation, and what’s next for mission-driven work.
One thing was clear: nonprofit text messaging is a hot topic. But for many, it still feels just out of reach.
From conversations at the booths to post-session chats, here are five key insights that can help your organization turn text messaging into your most valuable engagement channel.
1. Nonprofits are ready to text, just not sure how to start.
The curiosity around text messaging for nonprofits is real. But so are the concerns.
From fears around compliance to not wanting to feel “spammy,” teams are stuck in the “we’d love to, but…” phase. That’s why the right partner matters. With a platform that’s built for nonprofit needs, and guidance on what’s possible, text messaging becomes a safe, smart, and personal tool to scale impact.
2. The data speaks for itself.
- 6 billion text messages are sent daily
- Most are read in under 3 minutes
- Text messaging click-through rates are 10x higher than email
In an era where email open rates are declining and social reach is unpredictable, nonprofit text messaging marketing stands out for one big reason: it gets seen.
3. Most platforms just don’t fit nonprofit workflows.
We talked with organizations using other messaging tools, and hitting walls. Limited visibility, lack of two-way messaging, no integrations with their CRM. It’s not enough to send messages. You need to, personalize outreach, and sync effortlessly with your current tools.
That’s where Wonder Cave comes in. Our text message platform for nonprofits was built to integrate, scale, and support real conversations.
4. It’s not just for fundraising.
Yes, text messaging is powerful for donation drives. But the real magic happens in between campaigns:
- Advocacy: Drive petition signatures or rally for urgent actions
- Events: Send real-time updates, reminders, and thank-you texts
- Impact storytelling: Share quick wins or mission milestones
When used well, nonprofit text messaging doesn’t feel transactional. It feels human.
5. Teams are craving guidance, not just software.
We heard this over and over:
“We know text messaging works. We just don’t know how to roll it out the right way.”
Nonprofits need:
- Help understanding text messaging compliance for nonprofits
- Tips on growing their opt-in list
- Examples of high-performing text messages
- Ways to align text messaging with their multichannel strategy
That’s why we’re not just a vendor, we’re a partner.
Final Thought
Text messaging for nonprofits isn’t the future, it’s already happening. Organizations that embrace it now are building stronger relationships, improving donor retention, and getting ahead of the curve.
And the best part? You don’t have to figure it out alone.
Let’s make texting the most powerful (and personal) channel in your nonprofit’s toolbox.
? Schedule a Demo
Let’s talk about your goals, your audience, and how Wonder Cave can help you launch a high-impact text messaging program that’s actually built for you.
